About BookBeach

Oscar, what is BookBeach?

BookBeach is Living Doll Media's new platform that centers on the best beaches in the world. Our members choose the top beaches of the world. The platform is comprised of a website and a journal. The website receives reviews and information about beaches around the world from members who rate which beach is best for them using the BookBeach Suns grading system. Taking all that into consideration we select the top beaches every month. At the end of the year we publish a journal, which talks about the best beaches of the year. The BookBeach journal will have a major sponsor.

Why beaches?

Because as a new media company we wanted to find an aspect of life that is enjoyed by everybody. We could say everybody enjoys 'sex'. Correct. We might try that. We could say 'food'. Well. There are different kinds of foods, but mostly everybody enjoys the ocean, everyone enjoys the sea, where life started in basic form and we believe that’s why people are drawn to it. As well, the weather that the beach provides reinvigorates the spirit, reinvigorates the soul and reinvigorates the act of living. The beach is a Zhen to everyone's soul.

Why will people go on BookBeach.net?

Mainly because we offer the possibility of winning. In fact a member participates not only in gift giveaways but also in the 'grand slam' prize of a trip to the best beach in the world. Furthermore we believe that everybody likes to read reviews, everybody likes to share their experiences, and everybody likes to share their knowledge in the public domain. In other words: I want to participate to win a trip, because I want to meet more people and because I want to hear what other BookBeachers have to say.

What kind of reviews do you expect and which beaches will you review?

We want candid reviews about a beach. Whatever you want to say about the beach is ok. Reviews will appear on BookBeach.net in a similar way that you see in other review websites, for example Airliners.net. To begin we are going to present members with 12 beaches. Right after it will be the members that nominate the candidates and will rate them. The BookBeach team will reward new reviewers per our discretion and from time to time with a BookBeach Bag.

How will the beaches be rated?

We will tabulate the responses and we will encourage members to write reviews on beaches to participate in more prize draws. There are certain guidelines we indicated as a suggestion in our section about criteria that can be used, however we leave the grading and classification of the beaches entirely to the member. One can start evaluating a beach following these guidelines or not and accordingly assign a grade of 'suns' (between 1 and 5) to the beach. Furthermore if there is a beach that you really love that doesn't fit any of the criteria that we have indicated, but you particularly love it and many other people like it too, you can nominate it and it could become the best beach in the world. The selection is left completely up to the members. The most important thing to us in BookBeach.net are our members. We want to give our members what they want. It's not our opinion but theirs that counts. We can suggest, we can give humor, we can give life to the site but actually the owners of BookBeach are its members.

How frequently will BookBeach be giving out prizes?

We plan to be able to do this very often. There will be effortless draws from all who are members. The prizes will range from a simple thing such as a beach bag to a beach ball, t-shirts, towels and other items of the beach. However, once a year or more frequently, as the case may demand, a draw from all people who have uploaded content to the site will take place. The 'grand slam' prize will be a trip for two to the best beach in the world as voted by BookBeach members. We plan these events to take place very high profile beach parties sponsored by major international companies for which anticipation will be created. People will want to be at BookBeach giveaway parties. We are going to be the website that gives away more than anybody else because of our sponsors and because we have a tour operator with us.

What if one doesn't win the 'grand slam' prize but would still like to visit one of the top three beaches selected?

Because of the facilities that Living Doll has, any member is going to be able to purchase a tour to the first three beaches classified, where he can just click and we will do everything for him. Our associated tour operator will be able to book the trip of a lifetime at wholesale rates around the world.

Is there going to be promotional web activity to advertise BookBeach?

Constantly. We will invest in order for the name BookBeach to be on every website so that when people search in Google for best beaches we will appear on top in the search engine. For this we are seeking financing.

Therefore you will invest heavily on search engine optimization, correct?

Absolutely. Number one. Number two we will invest in promoting the prizes that BookBeach will be giving away.

Where and how will you distribute the BookBeach Journal?

The journal is circulated in different markets according to the choices of our sponsors. We divide quantities in modules and these will circulate in different cities around the world. The circulation grows viral internationally. It will start small and in markets such as Canada, Great Britain and Scandinavia. It is going to be distributed according to psychographic criteria that is not necessarily high income, rather is youthful people interested in outdoor activities. BookBeach is going to be distributed in homes as well as in stacks in different cities around the world .You will find the BookBeach Journal where these people gather, for example in every place where Havaianas are sold or in bars, lounges etc. The Journal will also be downloadable from the site with a special username and password. We feel this will contribute to increase our circulation. We will track this. Every time someone downloads it he will hear the soothing sound of the sea.

Could a member's uploaded content appear on the Journal?

Yes. A member can be featured as a reviewer, sharing his experiences. Everyone who is a member of BookBeach.net will have the power to influence the outcome of the list of all the top beaches in the world through their grading. The beach that will get the highest grades is the best beach in the world according to BookBeach.net and the giveaway trip will be to that beach. For example, someone from Norway will be able to buy that special trip to the Philippines from BookBeach.net.

What's the social networking function of BookBeach.net?

All tourism today is based on reviews and if there is no review of a place that I am going to I am not going. We are going to create an area in our site where people can socially interact, the common denominator being the beach. One will be able to upload photographs, articles and videos. We accept any item as long as there is no pornography. Nudity is accepted. There are no other restrictions.

What about music and BookBeach?

Another aspect of BookBeach will be music. We are going to acquire rights to tunes which members will be able to download from our site as the music of the beach. It will be sensible music to sooth your soul and will change often.

What is your involvement with Kayak?

Kayak will be our booking engine. We divide tourism into horizontal and vertical. If the members want somebody to put together a specialized 'a la carte' tour, we can do everything for them since we have a tour operator that is part of our organization. But if they want to build the trip by themselves at the lowest possible price, they can do with Kayak, our partner and leader worldwide in booking engine technology.

What about merchandising?

If any sponsor who participates in BookBeach gives us products on consignment we will do sell those products on-line. Similarly, a Living Doll Media product such as the Music of BookBeach the T-shirts of BookBeach the Ball of BookBeach will be sold on-line at the Living Doll Store.

What is Living Doll's philosophy?

Living Doll s philosophy is to provide our members with what they want. I they want the best in Vienna we will give it to them. If they want the best in Italian food we will give it to them. If they want the best of Spain we will give it to them.

How do you define 'best'?

Best is what the majority of people that think like us want. Usually members of our websites have a common thread of thinking and that common thread is enjoying similar things. Best is what our members consider best. We will help with guidelines but our members will be the ones to choose what is best for them. For example we are not saying that blue is the best colour or that pink is the best colour. This is subjective.

But we believe that because of that common thread of thinking, members of BookBeach they will like the ocean, the sun and the life of the beach at least once a year or more. Best is not necessarily five star luxuries nor best for me is best for you. We will consider that and we will learn from our members and eventually divide the best by categories. We will suggest to chose the best snorkeling beach, the best nude beach, the best surfing beach, the best beach to go with your family, the beach with the best nightlife. Let's not forget that Thailand has the moon nights in all the beaches. People from all over the world go to the beaches for the moon parties.

Our categories will reflect all that. If you want to live by the information of BookBeach or prepare your holidays your lifestyle accordingly we are there to help you. There are beaches for every budget but beauty is for all budgets.

How will you identify the best beach once it's chosen?

When a beach is chosen as the best beach in the world we will make sure that the world knows about that. If we are able to put a flag or a sun or stickers for the businesses around it we will gladly do so. We might even buy advertising in the boarding passes of local smaller airlines that fly to that beach. Maybe we will buy advertising in the hotels to put something in the room telling you that you are here next to the best beach in the world according to BookBeach.net

How are you going to brand this? You are here because of BookBeach or because of Living Doll?

You are here because of BookBeach. It's the same as Vogue, which is Conde' Nast. People talk about Vogue and they don't talk about Conde' Nast. Henceforth Cond'' Nast is known as the publisher of Vogue. Living Doll will be known as the publisher of BookBeach.

What's in it for the sponsors?

We are giving our sponsors the widest interested and captivated audience in the world. Television advertising doesn't work anymore and is too expensive. It creates some awareness but it's not sufficient. Our advertising media is reaching the audience advertisers want and will create immediate results. Partnering with BookBeach is a ticket to success and notoriety.